As the content marketing pioneers in Asia, the team behind IMMedia bring a wealth of international content creation and content strategy experience. Our core team works with a global network of specialists to deliver tangle ROI for our clients.

Peter Bakker

Managing Director, Partner

Based in Singapore, Peter was previously with King Content and helped its launch into Asia in 2010. Peter has also worked as publisher of a travel and leisure magazine in Sydney, Australia. As the publisher, he was responsible for the P&L of the magazine and its associated digital platforms. Prior to his posting in Australia, Peter worked as the Director of Marketing and Circulation for the Financial Times in Hong Kong, as well as Director of Circulation APAC for The Economist. Before moving to Asia, he worked in London as Circulation Director for The Economist UK, Middle East & Africa, as well as the Director of Circulation – Europe, based in Frankfurt. Before these assignments, Peter held management roles at Dow Jones Courrier and DHL Aviation, both in Brussels, Belgium. Peter has also served as a board member of Distripress (World Association for the Promotion of the International Circulation of the Press) and is a frequent lecturer at industry events and exhibitions throughout Europe and Asia-Pacific. Peter received a BA in Management from Webster University and an MBA from Boston University in Brussels.

Richard Jones

Chief Operating Officer, Partner

Since graduating from Durham University in the UK, Richard has amassed 20
years experience working with digital marketing and social media, creating and
implementing marketing and commercial strategy in APAC and EMEA, across
both B2B and B2C verticals. After working for MNCs such as Boots The Chemist,
Ernst & Young, Molson Coors Brewers, and SoftBank, Richard moved to
Singapore in 2010 and set up a business creating mobile apps and digital
solutions: clients included Courts Asia, Apple, Royal Sporting House and the Robinsons retail chain.

In 2013, after featuring on BBC World News and being a finalist on the Channel
News Asia ‘Start Up’ television series, Richard joined Appsmakerstore, a
company that was building a global SaaS platform to provide mobile apps to
SMEs. Over 3 years, Richard took Appsmakerstore from beta stage to 500,000+
registered users, with 80+ white-label resellers and 6 franchise partners across
the globe. During his time with the company, Appsmakerstore was awarded ‘Best
Global App Development Software 2015’ and won the ‘Most Innovative Service
Award’ at the 2016 Mobile News Awards in the UK.

As an accredited trainer in the disciplines of Digital Marketing and Social Media
with SkillsFuture and Spring Singapore, he regularly delivers courses and lectures
to SMEs. Richard joined IMMedia as COO and equity partner in 2017.

Orion Ray-Jones

Head of Editorial

Orion has more than 20 years of experience overseeing impactful content. After graduating as the top media-theory student from NYU’s School of Journalism, Orion worked as a writer and editor at newsstand and inflight magazines in New York and London. In 2006, he opened the North American creative headquarters for INK, the world’s leading travel media company, where he served as Editorial Director. In 2013, he joined Bangkok-based agency QUO, where he created strategy-led content for numerous global brands and NGOs. Over the past two decades, Orion’s clients have included United Airlines, easyJet, Singapore Airlines, Marriott, Accor, Trax Retail, DFASS Group, Indochina Capital, Hong Leong Bank, Care International, UN agencies, and many, many more. Now, as Head of Editorial for IMMedia Content, he will oversee the production of highly effective content marketing for global powerhouses and evangelise the power of AI-driven media.

Robert Wilson


As an award-winning editor with over 10 years of experience in the international real estate, investment, and luxury brand segments, Robbie is well-versed in content creation and strategy, project and client management, and digital marketing. During his career, he’s been at the helm of both print (Palace, Yacht Style, Art Republik, E.L.I.S.) and digital (Wealth) publications, and worked with clients such as RHB, UOB, Berkeley Group, and Rolex. Coming from a legal and finance background, he has also worked at companies including Deloitte and entertainment and media agency William Morris Endeavor.

Aubrey Dequina

Finance Manager

Aubrey has a bachelor in financial management and over 10 years of corporate experience managing finances, expert in billing, collections, budget, forecasts and reviewing accounts payable and run balance sheet reconciliations. Preparation of reviews, variance and cash flow reports.

Rashida Arsiwala


Rashida is a marketing and communications professional with over 10 years of experience across both offline and digital platforms. She has worked with brands across the travel, lifestyle, business, finance and technology sectors – both B2B and B2C. She is passionate about content in all formats and constantly strive to tell a compelling tale.