Team

As the content marketing pioneers in Asia, the team behind IMMedia bring a wealth of international content creation and content strategy experience. Our core team works with a global network of specialists to deliver tangle ROI for our clients.

Peter Bakker

Managing Director, Partner

Based in Singapore, Peter was previously with King Content and helped its launch into Asia in 2010. Peter has also worked as publisher of a travel and leisure magazine in Sydney, Australia. As the publisher, he was responsible for the P&L of the magazine and its associated digital platforms. Prior to his posting in Australia, Peter worked as the Director of Marketing and Circulation for the Financial Times in Hong Kong, as well as Director of Circulation APAC for The Economist. Before moving to Asia, he worked in London as Circulation Director for The Economist UK, Middle East & Africa, as well as the Director of Circulation – Europe, based in Frankfurt. Before these assignments, Peter held management roles at Dow Jones Courrier and DHL Aviation, both in Brussels, Belgium. Peter has also served as a board member of Distripress (World Association for the Promotion of the International Circulation of the Press) and is a frequent lecturer at industry events and exhibitions throughout Europe and Asia-Pacific. Peter received a BA in Management from Webster University and an MBA from Boston University in Brussels.

Richard Jones

Chief Operating Officer, Partner

Since graduating from Durham University in the UK, Richard has amassed 20
years experience working with digital marketing and social media, creating and
implementing marketing and commercial strategy in APAC and EMEA, across
both B2B and B2C verticals. After working for MNCs such as Boots The Chemist,
Ernst & Young, Molson Coors Brewers, and SoftBank, Richard moved to
Singapore in 2010 and set up a business creating mobile apps and digital
solutions: clients included Courts Asia, Apple, Royal Sporting House and the Robinsons retail chain.

In 2013, after featuring on BBC World News and being a finalist on the Channel
News Asia ‘Start Up’ television series, Richard joined Appsmakerstore, a
company that was building a global SaaS platform to provide mobile apps to
SMEs. Over 3 years, Richard took Appsmakerstore from beta stage to 500,000+
registered users, with 80+ white-label resellers and 6 franchise partners across
the globe. During his time with the company, Appsmakerstore was awarded ‘Best
Global App Development Software 2015’ and won the ‘Most Innovative Service
Award’ at the 2016 Mobile News Awards in the UK.

As an accredited trainer in the disciplines of Digital Marketing and Social Media
with SkillsFuture and Spring Singapore, he regularly delivers courses and lectures
to SMEs. Richard joined IMMedia as COO and equity partner in 2017.

Radhika Dhawan Puri

Senior Editor

Writer, editor, content strategist with an undergraduate Economics degree and a Masters in Public Administration from the Lee Kuan Yew School of Public Policy (NUS). An award-winning journalist with extensive experience in writing and editing business, economic and policy-related articles and op-eds specifically. Radhika has also created, researched and edited content for clients such as the World Bank (Indonesia), Economic Development Board (Singapore), the Boston Consulting Group, Lee Kuan Yew School of Public Policy (NUS) and tech clients such as StarHub and A*STAR

Robert Wilson

Editor

As an award-winning editor with over 10 years of experience in the international real estate, investment, and luxury brand segments, Robbie is well-versed in content creation and strategy, project and client management, and digital marketing. During his career, he’s been at the helm of both print (Palace, Yacht Style, Art Republik, E.L.I.S.) and digital (Wealth) publications, and worked with clients such as RHB, UOB, Berkeley Group, and Rolex. Coming from a legal and finance background, he has also worked at companies including Deloitte and entertainment and media agency William Morris Endeavor.

Preeti Dhakappa

Editor

Aside from being a creative writer with a good sense of visual design, Preeti is also a published author, artist, and a sporadic poet. This Visual Art Graduate from India found her love for copywriting 10 years ago, she has since worked with a host of brands spanning from MI, Levi’s, 3M, Toyota, ABB and Amazon with both, traditional and new-age media agencies.
Preeti now lives in Singapore and is chuffed to be learning and contributing to APAC’s content marketing kaleidoscope.

Alycia Lim

Content Editor

Based in Singapore, Alycia has over 10 years of experience in content marketing across the APAC region. With a background in journalism, she has worked in both print and online media, writing and curating engaging audience centric content.

Three years ago, Alycia decided to pursue her interest in consumer brands, and enjoyed working for clients such as Facebook, Rolls Royce and Changi Airport. Now, Alycia has returned to the world of content marketing with IMMedia, to deliver multi-market content for our clients.

Having worked with regional clients as well as lived in different parts of Asia, Alycia understands the diverse cultural nuances and keeps them in mind when developing content for a specific audience.

Kasey Clark

Editor & content specialist

Kasey Clark, our Sydney editor and content specialist, has more than 25 years of experience as an editor, writer and project manager in both the print and digital spheres. She’s worked in the B2B, B2C and consumer space. With such diverse client work, Kasey loves that every day is different – and every day is interesting. An expert wordsmith with a true love of language, she thrives on delivering compelling customer content that’s a cut above. Kasey has a bachelor’s degree in English from Boston College in the US and, just for fun, she has just completed her WSET Level 3 certification in wine.