Standard Chartered Bank
We distilled technical finance information into accessible, rich content to reach SCB’s target audience.
Immedia Content was tasked with creating a listicle for Standard Chartered Bank’s Stories content hub in Singapore. The topic was how a Credit Card Funds Transfer can be used to manage your financing needs. Since this piece was targeted at consumers, we needed to take a technical piece of financing and write it with a very clear and easy-to-understand tone.
As for the format, we needed to create an engaging design-led piece that would feel fresh and attract people to read about the product. This couldn’t be your run-of-the-mill blog post in a listicle format.
After engaging with the client to develop a strategy for the rich content they were looking for, our editorial team briefed a specialized writer and designer to undertake the project.
The result was a design-driven piece that looks as at home on their website as it would in a print magazine.