January 18, 2021 Peter Bakker

Immedia Secures Series A-funding for its Revolutionary Content Software Platform Contrend

Singapore/Melbourne/Hobart January 18th, 2021 – Singapore- and Australia-based content marketing agency Immedia is proud to announce it has secured a series A round of financing in partnership with Saxby Capital and Intuitive Australia. The new investors will join Immedia’s founders to form a new holding company – Immedia Holdings – which will become the parent company for both Immedia Content and Contrend, the game changing AI/ML-driven MarTech platform that enables all businesses to join the digital revolution, delivering value to any type of business, quickly and powerfully.

The new investment will enable Immedia to complete the development of Contrend and further expand globally into new markets in 2021, disrupting the global content marketing industry. Through Immediate, a first-to-market SaaS platform which identifies what the “90% hidden audience” wants. It identifies competitor strategy, recommends optimum content, and predicts audience trends, ensuring our customers are always ahead of the pack. Multinational companies including Standard Chartered Bank, KPMG, and others have already started seeing the benefits of using the Contrend platform. 

Peter Bakker – Managing Director & Partner – “As the world rapidly digitised in 2020, Immedia is and remains at the forefront of digital content marketing. Our unique approach to data and insights through our innovative Contrend platform, paired with our editorial team will enable our clients to optimise their content marketing strategies in 2021 and beyond. The investment by our new partners reaffirms the confidence in our business as the future of the content marketing industry”.

Richard Jones Chief Technology Officer & Partner – “The investment is recognition of the huge opportunity which IMMediate offers to improve the effectiveness of digital content, through the creation of new, unique metrics and actionable insights. Our investors know that now is the time for the Contrend platform; as companies around the world embrace digitisation and expect the best from the content they create. The year 2021 is going to be an incredibly exciting time for everyone involved with Immedia, from our fantastic team of editors and developers, to our clients, and our investors.

“Contrend will redefine global content marketing, by assisting marketers to move to a data-driven, audience-centric approach to creating content. It will disrupt and transform the global content marketing industry, an industry that has for too long been dominated by strategy developed from short-term brand-driven campaign metrics, the noise of social media and PR-centric social listening platforms. Contrend helps cut through the noise to maximise content marketing ROI”.

Bradley Saxby – Managing Director, Saxby Capital – “We’re excited to be investing into and backing Contrend. The groundbreaking technology the platform brings along with the established content arm of the business will enable Contrend to grow into a global content marketing powerhouse”. 

Peter Nesveda – Managing Director, Intuitive Australia – “Investing into and assisting Contrend which is truly a global growth opportunity and working with an experienced team who have had significant success previously, ticks a lot of boxes for Intuitive Australia. The groundbreaking disruptive move into the digital marketing sector which is reshaping how businesses do business via Immedia, is a compelling one and will provide my firm with the opportunity to expand our portfolio into this hot sector of the market. As the world rapidly moves into the digital space, so does Intuitive Australia and with this investment we believe we are at the forefront of this sector of the market”.

About the Company

Immedia Holdings is the parent company for wholly-owned subsidiaries of Singapore- and Australia-based Immedia Content and Contrend. 

As pioneers of the content industry, the team behind Immedia Content brings a wealth of international content and strategy experience. The Contrend platform coupled with a global network of specialists, Immedia Content helps redefine the benchmark for the content marketing industry and deliver tangible results to our clients. 

Contrend is a scalable AI- and ML-driven content marketing platform that creates new audience engagement metrics with actionable recommendations and predictions to increase the effectiveness of content across multiple complex markets, Contrend delivers maximum audience engagement, conversions, leads and long-term ROI.

For more information:

Peter Bakker
Immedia Holdings
Managing Director
+65 9757 3729 (SG)
+61 (0)478 844 966 (AU)