Since graduating from Durham University in the UK, Richard has amassed 20
years experience working with digital marketing and social media, creating and
implementing marketing and commercial strategy in APAC and EMEA, across
both B2B and B2C verticals. After working for MNCs such as Boots The Chemist,
Ernst & Young, Molson Coors Brewers, and SoftBank, Richard moved to
Singapore in 2010 and set up a business creating mobile apps and digital
solutions: clients included Courts Asia, Apple, Royal Sporting House and the Robinsons retail chain.
In 2013, after featuring on BBC World News and being a finalist on the Channel
News Asia ‘Start Up’ television series, Richard joined Appsmakerstore, a
company that was building a global SaaS platform to provide mobile apps to
SMEs. Over 3 years, Richard took Appsmakerstore from beta stage to 500,000+
registered users, with 80+ white-label resellers and 6 franchise partners across
the globe. During his time with the company, Appsmakerstore was awarded ‘Best
Global App Development Software 2015’ and won the ‘Most Innovative Service
Award’ at the 2016 Mobile News Awards in the UK.
As an accredited trainer in the disciplines of Digital Marketing and Social Media
with SkillsFuture and Spring Singapore, he regularly delivers courses and lectures
to SMEs. Richard joined IMMedia as COO and equity partner in 2017.