Based in Singapore, Alycia has over 10 years of experience in content marketing across the APAC region. With a background in journalism, she has worked in both print and online media, writing and curating engaging audience centric content.
Three years ago, Alycia decided to pursue her interest in consumer brands, and enjoyed working for clients such as Facebook, Rolls Royce and Changi Airport. Now, Alycia has returned to the world of content marketing with IMMedia, to deliver multi-market content for our clients.
Having worked with regional clients as well as lived in different parts of Asia, Alycia understands the diverse cultural nuances and keeps them in mind when developing content for a specific audience.