IMMedia

5 ways to make your online presentations sing

With so many of us working remotely – and having to quickly transition into a new online-centric world – we’ve lost the benefit of being “in the room”. As a result, the way we engage and present online is more important than ever before. Here are some tips to make sure your online presentations are not only geared for a socially distanced audience but also engaging and memorable enough to spur people to action. 1. Structure your deck so it…

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How should public agencies communicate effectively in a crisis?

As the virus rages through the world, companies are focused on getting the relevant messages across to workers, employees, customers, vendors, and shareholders. IMMedia Senior Editor Kasey Clark recently wrote an insightful piece here on best practices for how companies should handle this communication.  But governments and public agencies face an equally challenging task – that of reassuring the public, imparting useful information on precautions to take, and communicating the science in the most effective manner. No easy feat!  Here,…

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With predictive analytics, the future is bright

With all the uncertainty in the world, the desire to know what could happen in the future has never been stronger. Thankfully, predictive analytics – which had already been gaining importance in the content marketer’s toolkit – is on hand and is now essential for helping you mitigate this uncertainty, forecast the future of your content, and find a way forward with confidence.   Predictive analytics – defined As our global business environment becomes ever-increasingly data-driven and Big Data continues…

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Content hygiene in the time of COVID-19

For many, the COVID-19 pandemic feels like – and often is – a time of utter helplessness. If you’re not ‘essential’, you’re at home, doing your best to work (if that’s an option) and to keep you and your families healthy. You’re washing your hands – a lot. Businesses and brands, likewise, are suffering from this sense of helplessness. But as with handwashing, there are things you can do to make sure the brand content you’re producing and sharing with…

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NO MORE CONTENT DRAMAS IN YOUR PYJAMAS

Despite the recent uncertainties – at IMMedia Content we have developed something new and unique that can help you improve the effectiveness of your global Content Marketing efforts. We see these ‘misty’ times as an opportunity to Maintain, Improve, Scale and Transit (MIST) our business. Amongst the constant scenes of fear and Armageddon, we are proud to have launched the most innovative Content operating platform to date. Welcome: Inside every problem lies an opportunity. IMMediate can help you identify these…

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4 tips for creating compelling financial content

Budget 2020 in Singapore means we’ve just wrapped up an intense week of content creation for some of our clients. That hectic week got us thinking that it might be worthwhile to share some golden rules for creating engaging financial content. The following four pointers can help you create more meaningful financial content and increase brand engagement. And although some of this info may seem intuitive and pedantic, we thought it was well worth a revisit in this age of…

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How to avoid content creation burnout: 4 tips to keep ideas fresh

In today’s digital age, we’re constantly hustling to create content that resonates with our target audience. This exercise is not just a ‘good to have’ – it’s absolutely crucial. But knowing there are more content creators in the world than we can wrap our heads around doesn’t make the task easier. In fact, watching brands we’ve set our sights on approach our competitors for marketing advice can overwhelm our nerves and add ginormous amounts of stress. Relevant content is ever-evolving.…

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Why infographics are your friends

There’s a lot to be said for the power of visuals. Using infographics is a great way to spice up your content and simplify complex subjects. And when you use them correctly online, they can also increase user engagement. Creating the best possible infographic When producing an infographic, you first need to answer four key questions: Who is my target audience? What information do I need it to convey – that is, what’s the topic, and what do I want…

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The birth of IMMediate – October 2019

Following the March 2018 launch of IMMedia Content by Peter Bakker and Richard Jones, our two founders quickly identified the need to develop their own proprietary content platform to ensure profitability and scale-ability for the business as a whole. IMMedia Content‘s unique operational model is founded on experience and expertise in outsourcing content production through a global network of qualified, independent contributors. The need to streamline operations and workflow formed an ideal setting for the creation of IMMediate: our easy-to-use, customised…

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How to use AI and ML to improve content marketing

The global content marketing industry is slated to grow by 111 percent, from US$196 billion in 2017 to US$413 billion in 2021. According to a 2019 Clevertouch Marketing report, last year, content marketing topped the list of where companies worldwide would be directing their marketing budget in the coming 12 months, ranking above predictive analytics and AI, among others. However, 53 percent of marketers in that same report said they don’t know how to measure their content marketing efforts, and…

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