content marketing

4 tips for creating compelling financial content

Budget 2020 in Singapore means we’ve just wrapped up an intense week of content creation for some of our clients. That hectic week got us thinking that it might be worthwhile to share some golden rules for creating engaging financial content. The following four pointers can help you create more meaningful financial content and increase brand engagement. And although some of this info may seem intuitive and pedantic, we thought it was well worth a revisit in this age of…

0
Read More

The birth of IMMediate – October 2019

Following the March 2018 launch of IMMedia Content by Peter Bakker and Richard Jones, our two founders quickly identified the need to develop their own proprietary content platform to ensure profitability and scale-ability for the business as a whole. IMMedia Content‘s unique operational model is founded on experience and expertise in outsourcing content production through a global network of qualified, independent contributors. The need to streamline operations and workflow formed an ideal setting for the creation of IMMediate: our easy-to-use, customised…

0
Read More

Is There Still ‘Unique Content’ in the World?

While content was once touted as the silver bullet that would break through advertising noise, content clutter has itself become a matter of concern to marketers and brands. Thankfully, there are ways to create a point of difference even with done-to-death topics. Think of any topic, plug in some keywords into Google and sit back – the sheer volume of content they generate is mind-boggling! For instance, when I Googled ‘5 finance tips for entrepreneurs’ – a fairly innocuous and…

0
Read More
CONNECT ON SOCIAL MEDIA