Maximise your quality content globally


Over the years, many clients and potential clients have asked us about our unique selling point – what sets IMMedia Content apart from other content marketing agencies. Our answer? We work harder at and take pride in being at the forefront of our industry.

With a knack for forward thinking as well as MarTech-driven leadership at our helm, we have developed our own revolutionary content management software: IMMediate. With the principles of content marketing now fully immersed in the marketing industry, the novelty factor has been rapidly fading. Marketers should view content marketing inertia as a real threat to an already-volatile industry that historically has an unwillingness to stray outside its comfort zone despite acknowledged deficiencies.

Not surprisingly, in a recent survey conducted by Forrester in January 2020 among marketers worldwide, a healthy 48% of respondents claimed “insufficient resources as a barrier to implementing successful (new)
programs”. Similarly, 48% claimed they had “talent issues”, and 35% cited “a gap between current and desired capabilities”. And these are not the only challenges facing marketers in 2020.

According to another recent study by Brandwatch:
• 55% don’t have the right data
• 38% don’t understand what kinds of research can help them
• 32% don’t have the right technology.

Marketers no longer have the luxury of hiding behind the conventional – they need to embrace new technology that challenges the principles of traditional marketing and enables them to work more effectively and efficiently. Our content platform, IMMediate, empowers marketers to be more efficient, effective and well ahead of their competitors.

IMMediate is a proprietary software-as-a-service (SaaS) platform that IMMedia Content has developed to help marketers create the best possible content. Our platform facilitates your content marketing journey by analysing large, complex datasets around your audience needs; assessing content performance and audience engagement; and identifying themes and content formats that you should use in the future. The platform also functions as a robust and streamlined content workflow management system.

Our aim is to realise and deliver the full potential of content marketing through the innovative use of predictive technology and to provide universal access to world-class content creators across multiple markets, industries and languages to help drive customer growth and productivity

A Reality Check on the State of Content Marketing in Asia

Although Content Marketing has been around for more than 150 years, the more recent digital age has made it a core ingredient for every marketer in the world. For the past five years this has fuelled a rising demand for content by impatient marketers wanting to get in on the act, as well as a new wave of agencies providing content development and strategic services. As these agencies are now being bought out by the global advertising conglomerates who themselves…

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The Present and Future of Chinese Content Marketing

In recent years, China has been a global leader in terms of technological innovation and online infrastructure. Powerful platforms such as WeChat created a vibrant Chinese content market filled with exciting new developments. Chinese netizens are very responsive and passionate to WeChat too. They wake up reading news and updates on WeChat and engaged with friends through WeChat’s sharing features. WeChat’s wide coverage and usability have become an efficient platform where brands engage and communicate with the masses. Companies and…

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Not another Content Marketing prediction for 2018

Whilst at this time of the year, the industry likes to bombard us with their endless lists of New Year predictions for 2018, we believe it is more appropriate to remain focused on the basic principles of Content Marketing. It is easy to get lost and distracted among the jargon that surrounds the industry and seemingly pushes marketers well beyond their understanding and capabilities. While Content Marketers might get wowed by the unlimited opportunities that artificial intelligence (AI) may bring…

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Is There Still ‘Unique Content’ in the World?

While content was once touted as the silver bullet that would break through advertising noise, content clutter has itself become a matter of concern to marketers and brands. Thankfully, there are ways to create a point of difference even with done-to-death topics. Think of any topic, plug in some keywords into Google and sit back – the sheer volume of content they generate is mind-boggling! For instance, when I Googled ‘5 finance tips for entrepreneurs’ – a fairly innocuous and…

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