Maximise your quality content globally

MAXIMISE YOUR CONTENT MARKETING BUDGET WITH IMMEDIA CONTENT AND IMMEDIATE

Over the years, many clients and potential clients have asked us about our unique selling point – what sets IMMedia Content apart from other content marketing agencies. Our answer? We work harder at and take pride in being at the forefront of our industry.

With a knack for forward thinking as well as MarTech-driven leadership at our helm, we have developed our own revolutionary content management software: IMMediate. With the principles of content marketing now fully immersed in the marketing industry, the novelty factor has been rapidly fading. Marketers should view content marketing inertia as a real threat to an already-volatile industry that historically has an unwillingness to stray outside its comfort zone despite acknowledged deficiencies.

Not surprisingly, in a recent survey conducted by Forrester in January 2020 among marketers worldwide, a healthy 48% of respondents claimed “insufficient resources as a barrier to implementing successful (new)
programs”. Similarly, 48% claimed they had “talent issues”, and 35% cited “a gap between current and desired capabilities”. And these are not the only challenges facing marketers in 2020.

According to another recent study by Brandwatch:
• 55% don’t have the right data
• 38% don’t understand what kinds of research can help them
• 32% don’t have the right technology.

Marketers no longer have the luxury of hiding behind the conventional – they need to embrace new technology that challenges the principles of traditional marketing and enables them to work more effectively and efficiently. Our content platform, IMMediate, empowers marketers to be more efficient, effective and well ahead of their competitors.

IMMediate is a proprietary software-as-a-service (SaaS) platform that IMMedia Content has developed to help marketers create the best possible content. Our platform facilitates your content marketing journey by analysing large, complex datasets around your audience needs; assessing content performance and audience engagement; and identifying themes and content formats that you should use in the future. The platform also functions as a robust and streamlined content workflow management system.

Mission:
Our aim is to realise and deliver the full potential of content marketing through the innovative use of predictive technology and to provide universal access to world-class content creators across multiple markets, industries and languages to help drive customer growth and productivity

4 tips for creating compelling financial content

Budget 2020 in Singapore means we’ve just wrapped up an intense week of content creation for some of our clients. That hectic week got us thinking that it might be worthwhile to share some golden rules for creating engaging financial content. The following four pointers can help you create more meaningful financial content and increase brand engagement. And although some of this info may seem intuitive and pedantic, we thought it was well worth a revisit in this age of…

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How to avoid content creation burnout: 4 tips to keep ideas fresh

In today’s digital age, we’re constantly hustling to create content that resonates with our target audience. This exercise is not just a ‘good to have’ – it’s absolutely crucial. But knowing there are more content creators in the world than we can wrap our heads around doesn’t make the task easier. In fact, watching brands we’ve set our sights on approach our competitors for marketing advice can overwhelm our nerves and add ginormous amounts of stress. Relevant content is ever-evolving.…

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Why infographics are your friends

There’s a lot to be said for the power of visuals. Using infographics is a great way to spice up your content and simplify complex subjects. And when you use them correctly online, they can also increase user engagement. Creating the best possible infographic When producing an infographic, you first need to answer four key questions: Who is my target audience? What information do I need it to convey – that is, what’s the topic, and what do I want…

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The birth of IMMediate – October 2019

Following the March 2018 launch of IMMedia Content by Peter Bakker and Richard Jones, our two founders quickly identified the need to develop their own proprietary content platform to ensure profitability and scale-ability for the business as a whole. IMMedia Content‘s unique operational model is founded on experience and expertise in outsourcing content production through a global network of qualified, independent contributors. The need to streamline operations and workflow formed an ideal setting for the creation of IMMediate: our easy-to-use, customised…

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How to use AI and ML to improve content marketing

The global content marketing industry is slated to grow by 111 percent, from US$196 billion in 2017 to US$413 billion in 2021. According to a 2019 Clevertouch Marketing report, last year, content marketing topped the list of where companies worldwide would be directing their marketing budget in the coming 12 months, ranking above predictive analytics and AI, among others. However, 53 percent of marketers in that same report said they don’t know how to measure their content marketing efforts, and…

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Why good SEO = good content (and vice-versa)

How many people are looking up “pet cremation,” and what does that have to do with getting visitors to your site? It’s Shawn Lim’s job to know. As IMMedia’s SEO expert, he combines research around SEO and content promotion strategy to plan and optimise content for long-term traffic and better engagement. “Signs that your company has bad SEO is when you search for your brand name on the search engines, and you can’t find it!” he says. “If you notice…

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Banks have more personal data than anybody, but why don’t they use it in their marketing messages?

With ‘big tech’ looking to take over the finance segment, isn’t it about time banks started to take advantage of the rich customer data they have in order to deliver personalised marketing to consumers – asks IMMedia’s Richard Jones, in advance of his panel discussion on the topic at the Mumbrella Asia Finance Marketing Summit in Singapore on August 29. Your bank actually knows you as well as, if not better, than any technology platform such as Google and Facebook.…

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IMMediate Platform: a practitioner’s perspective By Geraint Holliman.

The challenge that marketers have. Marketing as a function is being tasked with becoming more business literate, relevant to the goals of the CEO and to speak the language of finance. At the same time marketers are being required to delivering more, of a higher quality and quicker, but with less resources. Marketing Directors are now having to systematise their teams’ efforts with the adoption of more rigorous processes and automation of effort to raise their levels of professionalism to…

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How to Make Content Reporting Count

Marketing bosses can be quite demanding when it comes to content performance reports. And they have good reason to be, considering the vast amounts of data that web analytics platforms provide. But just because the plethora of metrics exist, doesn’t mean you need to use all of it. Ensure that the reports you create are true content performance indicators with these tips. Knowing what you want Imagine going to the supermarket without a plan. Chances are you’d end up spending…

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