Maximise your quality content globally

MAXIMISE YOUR CONTENT MARKETING BUDGET WITH IMMEDIA CONTENT AND IMMEDIATE

Over the years, many clients and potential clients have asked us about our unique selling point – what sets IMMedia Content apart from other content marketing agencies. Our answer? We work harder at and take pride in being at the forefront of our industry.

With a knack for forward thinking as well as MarTech-driven leadership at our helm, we have developed our own revolutionary content management software: IMMediate. With the principles of content marketing now fully immersed in the marketing industry, the novelty factor has been rapidly fading. Marketers should view content marketing inertia as a real threat to an already-volatile industry that historically has an unwillingness to stray outside its comfort zone despite acknowledged deficiencies.

Not surprisingly, in a recent survey conducted by Forrester in January 2020 among marketers worldwide, a healthy 48% of respondents claimed “insufficient resources as a barrier to implementing successful (new)
programs”. Similarly, 48% claimed they had “talent issues”, and 35% cited “a gap between current and desired capabilities”. And these are not the only challenges facing marketers in 2020.

According to another recent study by Brandwatch:
• 55% don’t have the right data
• 38% don’t understand what kinds of research can help them
• 32% don’t have the right technology.

Marketers no longer have the luxury of hiding behind the conventional – they need to embrace new technology that challenges the principles of traditional marketing and enables them to work more effectively and efficiently. Our content platform, IMMediate, empowers marketers to be more efficient, effective and well ahead of their competitors.

IMMediate is a proprietary software-as-a-service (SaaS) platform that IMMedia Content has developed to help marketers create the best possible content. Our platform facilitates your content marketing journey by analysing large, complex datasets around your audience needs; assessing content performance and audience engagement; and identifying themes and content formats that you should use in the future. The platform also functions as a robust and streamlined content workflow management system.

Mission:
Our aim is to realise and deliver the full potential of content marketing through the innovative use of predictive technology and to provide universal access to world-class content creators across multiple markets, industries and languages to help drive customer growth and productivity

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Wondering if podcasts are the best way to build brand awareness and get people engaging with your brand? We think so, and so does the BBC. According to its recent study, 94% of listeners consume podcasts while performing other tasks. Surprisingly by listening in this way, engagement with the brand was actually elevated and brand awareness grew 89%. It also found that brand mentions in podcasts resulted in 16% higher engagement and 12% higher memory than the content that surrounds…

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If content is merely the tip of the iceberg, what lies beneath?

When you read an article — whether it be online or in print — do our audiences, and even our clients, truly understand all the hidden layers and processes that have occurred to bring it to fruition? Do they see the minds, hands and hearts that have touched that content asset from inception to execution? Let’s use an analogy: an iceberg. The article itself — or video, infographic, EDM, or whichever content format has been created — is simply the…

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Introducing the “Desire Ratio”: the secret to unlocking engagement in content marketing

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How has COVID affected the client-agency relationship?

As Lenin once said, “there are decades where nothing happens and there are weeks when decades happen”. As the recent COVID-19 challenges are reshaping all of our personal and work relationships it is time to wake up before our personal relationships start to deteriorate and our working environment becomes a zombie-infected corporate landscape that will significantly slow a potential economic recovery. The pandemic has led governments to prolong the life of many undeserving companies. Keeping this in balance will be…

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What content marketing lessons can we learn from our own media diets?

To be a content creator, it certainly helps to be an avid content consumer. As such, we’re looking at what content the IMMedia team consumes on a regular basis. How has our media diet changed during COVID? What do we consume regularly? And what content marketing lessons can we learn when we think as a consumer and not just as a creator? Mary Weaver, Head of Editorial Describe your media diet. What do you consume regularly? I’m a content junkie!…

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How to be a content editor: learn to wear many hats!

Editors are generally meant to, well, edit. As editors, we are wordsmiths. We clean-up language, check facts and ensure that the written words all flow together in a typo-free, grammatically correct, coherent narrative.   But in my current role as content editor for IMMedia, there’s that and so much more! Beyond copy editing, my role focuses primarily on project management, and in particular nurturing long-term relationships with clients and contributors. My list of tasks is diverse: crafting editorial briefs, creating…

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Top 5 content formats you should be creating now

COVID-19 has moved more consumers online and, in turn, created a larger captive audience, which has sped up the need for companies to boost their content marketing efforts. IMMedia Editor Robert Wilson outlines the top five types of content that businesses should be creating to reach their target audiences. Without in-person events or meetings, the majority of client interaction has moved online. And for the majority of people this is a situation that’s not changing anytime soon. The opportunity? It’s…

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6 important lessons I’ve learned in my working life — and how it’s made me a better content creator

Thirty years ago, I collected my first paycheck from my first job. To mark this milestone, I’m looking back at how these experiences have shaped my career as a content creator.  Lesson 1: Know your audience In 1990, aged a mere 13 years old, I landed my first paid job: working during my six weeks of school holidays as a “Christmas casual” at a local mall. I was tasked with selling thousands of Christmas gift packs — think Old Spice…

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How to differentiate your content marketing from your competitors

Our innovative approach to measuring engagement helps our clients challenge common beliefs about their audiences’ interests and get the most from their content marketing budget. This case study shows how. For one of our banking clients, IMMedia used our proprietary IMMediate platform to identify SME content preferences across five markets in South East Asia. We started by capturing and classifying engagement levels of SME-related content created by the client and their competitor banks in each market, over the last 12…

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The transformation of “Global vs Local” Content Marketing

As the pressures on “strategic autonomy” increases all around us, do we need to revisit the “think Global act Local” approach to our Content Marketing efforts? IMMedia’s MD Peter Bakker says a digital re-think is needed on how we produce, distribute and customise our efforts — and maximise its returns. Despite the digital tsunami brought on by Covid-19, marketing budgets are under scrutiny now, more than ever before. While the Content Marketing industry is still expected to grow during 2020,…

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