24 Oct 2021 12 Press Release Secrets that Your Publicist Won’t Tell You It’s the big day. Your latest product is ready to launch. You’ve made an exciting new hire. Your company has…
10 Sep 2021 How to Remove Guesswork from Your Content Strategy The fundamental purpose of content, whether you’re a marketing director at a Fortune 500 company or a creator paving the…
09 Sep 2021 Richard Jones, CTO, Contrend, Talks with Singapore’s Money Fm 89.3 About the AI- and ML-Driven Martech Platform 9 SEPTEMBER 2021, SINGAPORE/MELBOURNE: On Sunday, 29 August, Contrend CTO, Richard Jones, chatted with Elliott Danker on Money FM 89.3’s…
19 Aug 2021 Who Won the Tokyo 2020 Olympics Content Marketing Game? The recently concluded Tokyo 2020 Olympic Games was perhaps the first truly digital iteration of the event. With barely any…
11 Jun 2021 Getting Personal: How Brands can Customize Content While Respecting User Privacy Ever had an advert follow you around the internet long after you’ve actually bought that pair of shoes, or handbag…
03 Jun 2021 Top 5 Reasons to Turn Your Team into Content Creators At Immedia Content, we love helping clients maximize their marketing spend with high-ROI collateral. But not every item in your…
05 May 2021 Be Antisocial to Woo More Customers Social media is great for sharing photos of your hoppin’ house party but terrible for providing insights into what your…
20 Apr 2021 Could Clubhouse be Content’s New Home? “Did you attend Elon’s roundtable?” “It’s like a salon for visionaries.” “Can you pleeeeease invite me?” Clubhouse, the most-talked-about hangout…
15 Mar 2021 The Engagement-boosting Magic of Data Analysis from External Sources Most companies collect and analyse their own content metrics, but the applicability of this data is usually questionable at best.…
02 Mar 2021 Immedia Content Welcomes a New Head of Editorial Singapore (1 March 2021): Following their successful series A funding and an extensive search, Immedia is very pleased to announce…
05 Feb 2021 Looking for Content Ideas? Here are Some Trends to Keep Track of in 2021 Last year was about the pandemic. Themes focused on "resilience" and "business models that needed to pivot" popped up in…
22 Jan 2021 How Social Media can Play an Important Role in Your Content Marketing Strategy We’ve all been there. We’ve joined the latest social media platform because one of our friends joined and told us…
18 Jan 2021 Immedia Secures Series A-funding for its Revolutionary Content Software Platform Contrend Singapore/Melbourne/Hobart January 18th, 2021 – Singapore- and Australia-based content marketing agency Immedia is proud to announce it has secured a…
05 Jan 2021 Harnessing data for content ideation in 2021 Data can make the difference between good content and really great content that engages the right audience. In today’s world,…
Flipping wooden cubes for new year change 2020 to 2021. New year change and starting concept. 23 Dec 2020 Where will we go in 2021? Peter Bakker, Managing Director and Partner Empathy and essenceWhile many of us will try and erase the year 2020, it…
09 Dec 2020 How to Write a White Paper or an E-book that Converts Let’s get this out of the way up front; white papers and e-books — not the same thing. Well, not…
26 Nov 2020 Is SEO the COVID of Your Digital Strategy? Search Engine Optimisation (SEO) is often considered an expensive necessity that most brands and businesses know too little about. As…
05 Nov 2020 5 Steps to Create Effective Content Personas In a previous blog, I wrote about the many hats that a content editor wears. Content editors double up as…
29 Oct 2020 9 Tips to Launching a Podcast for Your Brand Wondering if podcasts are the best way to build brand awareness and get people engaging with your brand? We think…
21 Oct 2020 If Content is Merely the Tip of the Iceberg, What Lies Beneath? When you read an article — whether it be online or in print — do our audiences, and even our…
14 Oct 2020 Introducing the “Desire Ratio”: the secret to unlocking engagement in content marketing As people, we desire things that we like, things that we want to do, things that we enjoy using, or…
08 Oct 2020 How has COVID affected the client-agency relationship? As Lenin once said, “there are decades where nothing happens and there are weeks when decades happen”. As the recent…
29 Sep 2020 What content marketing lessons can we learn from our own media diets? To be a content creator, it certainly helps to be an avid content consumer. As such, we’re looking at what…
24 Sep 2020 How to be a content editor: learn to wear many hats! Editors are generally meant to, well, edit. As editors, we are wordsmiths. We clean-up language, check facts and ensure that…
22 Sep 2020 Top 5 content formats you should be creating now COVID-19 has moved more consumers online and, in turn, created a larger captive audience, which has sped up the need…
16 Sep 2020 6 important lessons I’ve learned in my working life — and how it’s made me a better content creator Thirty years ago, I collected my first paycheck from my first job. To mark this milestone, I’m looking back at…
10 Sep 2020 How to differentiate your content marketing from your competitors Our innovative approach to measuring engagement helps our clients challenge common beliefs about their audiences’ interests and get the most…
04 Sep 2020 The transformation of “Global vs Local” Content Marketing As the pressures on “strategic autonomy” increases all around us, do we need to revisit the “think Global act Local''…
27 Aug 2020 5 ways to create the perfect video and make it stand out online Videos are an exciting way to showcase a particular product or service. Just look at YouTube and its more than…
21 Aug 2020 Introducing a new Engagement Index that will redefine audience metrics. By harnessing the power of artificial intelligence and machine learning, we can gather analytics and insights that would be impossible…
19 Aug 2020 Data storytelling: 5 tips to bring statistics to life Data storytelling is the art of transforming statistical information into a narrative to provide interesting and valuable insights. By taking…
05 Aug 2020 How to create the perfect lead generation EDM for your business. In this era of content overload, how do you create an EDM that will not only be opened by your…
29 Jul 2020 What will the world of travel look like post COVID-19? Now is not the time for the travel sector to play it safe. IMMedia’s MD Peter Bakker shares his thoughts…
21 May 2020 5 ways to make your online presentations sing With so many of us working remotely – and having to quickly transition into a new online-centric world – we’ve…
08 May 2020 How should public agencies communicate effectively in a crisis? As the virus rages through the world, companies are focused on getting the relevant messages across to workers, employees, customers,…
24 Apr 2020 With predictive analytics, the future is bright With all the uncertainty in the world, the desire to know what could happen in the future has never been…
14 Apr 2020 Content hygiene in the time of COVID-19 For many, the COVID-19 pandemic feels like – and often is – a time of utter helplessness. If you’re not…
07 Apr 2020 NO MORE CONTENT DRAMAS IN YOUR PYJAMAS Despite the recent uncertainties – at IMMedia Content we have developed something new and unique that can help you improve…
04 Mar 2020 4 tips for creating compelling financial content Budget 2020 in Singapore means we’ve just wrapped up an intense week of content creation for some of our clients.…
21 Feb 2020 How to avoid content creation burnout: 4 tips to keep ideas fresh In today’s digital age, we’re constantly hustling to create content that resonates with our target audience. This exercise is not…
17 Feb 2020 Why infographics are your friends There’s a lot to be said for the power of visuals. Using infographics is a great way to spice up…
23 Oct 2019 The birth of IMMediate – October 2019 Following the March 2018 launch of IMMedia Content by Peter Bakker and Richard Jones, our two founders quickly identified the…
21 Aug 2019 How to use AI and ML to improve content marketing The global content marketing industry is slated to grow by 111 percent, from US$196 billion in 2017 to US$413 billion…
01 Aug 2019 Why good SEO = good content (and vice-versa) How many people are looking up “pet cremation,” and what does that have to do with getting visitors to your…
17 Jul 2019 Banks have more personal data than anybody, but why don’t they use it in their marketing messages? With ‘big tech’ looking to take over the finance segment, isn’t it about time banks started to take advantage of…
30 Apr 2019 IMMediate Platform: a practitioner’s perspective By Geraint Holliman. The challenge that marketers have. Marketing as a function is being tasked with becoming more business literate, relevant to the…
Business concept, businessman working laptop. Global Strategy Virtual Icon.Innovation Graphs Interface. Worldwide connection technology interface. 31 Mar 2019 Some FB and LI reporting hacks IMMedia Editor Rashida Arsiwala shares some useful data insights for organic content on Facebook and LinkedIn. I’m sharing some insights…
07 Mar 2019 How to Make Content Reporting Count Marketing bosses can be quite demanding when it comes to content performance reports. And they have good reason to be,…
05 Feb 2019 A Reality Check on the State of Content Marketing in Asia Although Content Marketing has been around for more than 150 years, the more recent digital age has made it a…
30 Dec 2018 The Present and Future of Chinese Content Marketing In recent years, China has been a global leader in terms of technological innovation and online infrastructure. Powerful platforms such…
05 Sep 2018 Not another Content Marketing prediction for 2018 Whilst at this time of the year, the industry likes to bombard us with their endless lists of New Year…
07 Aug 2018 Is There Still ‘Unique Content’ in the World? While content was once touted as the silver bullet that would break through advertising noise, content clutter has itself become…
