Maximise your quality content globally

MAXIMISE YOUR CONTENT MARKETING BUDGET WITH IMMEDIA CONTENT AND IMMEDIATE

Over the years, many clients and potential clients have asked us about our unique selling point – what sets IMMedia Content apart from other content marketing agencies. Our answer? We work harder at and take pride in being at the forefront of our industry.

With a knack for forward thinking as well as MarTech-driven leadership at our helm, we have developed our own revolutionary content management software: IMMediate. With the principles of content marketing now fully immersed in the marketing industry, the novelty factor has been rapidly fading. Marketers should view content marketing inertia as a real threat to an already-volatile industry that historically has an unwillingness to stray outside its comfort zone despite acknowledged deficiencies.

Not surprisingly, in a recent survey conducted by Forrester in January 2020 among marketers worldwide, a healthy 48% of respondents claimed “insufficient resources as a barrier to implementing successful (new)
programs”. Similarly, 48% claimed they had “talent issues”, and 35% cited “a gap between current and desired capabilities”. And these are not the only challenges facing marketers in 2020.

According to another recent study by Brandwatch:
• 55% don’t have the right data
• 38% don’t understand what kinds of research can help them
• 32% don’t have the right technology.

Marketers no longer have the luxury of hiding behind the conventional – they need to embrace new technology that challenges the principles of traditional marketing and enables them to work more effectively and efficiently. Our content platform, IMMediate, empowers marketers to be more efficient, effective and well ahead of their competitors.

IMMediate is a proprietary software-as-a-service (SaaS) platform that IMMedia Content has developed to help marketers create the best possible content. Our platform facilitates your content marketing journey by analysing large, complex datasets around your audience needs; assessing content performance and audience engagement; and identifying themes and content formats that you should use in the future. The platform also functions as a robust and streamlined content workflow management system.

Mission:
Our aim is to realise and deliver the full potential of content marketing through the innovative use of predictive technology and to provide universal access to world-class content creators across multiple markets, industries and languages to help drive customer growth and productivity

The engagement-boosting magic of data analysis from external sources

Most companies collect and analyse their own content metrics, but the applicability of this data is usually questionable at best. The reasons are two-fold: 1) the data are acquired from  unreliable sources and are often analysed incorrectly (to suit one’s needs) and 2) internal data in isolation are meaningless unless contextualised against external market data.  The rise of using qualitative and quantitative external data is well documented in a report released earlier this month by McKinsey Technology (Harnessing the power…

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IMMedia Content Welcomes a New Head of Editorial

Singapore (1 March 2021): Following their successful series A funding and an extensive search, IMMedia is very pleased to announce their new Head of Editorial – Orion Ray-Jones. Orion is a seasoned Editor who will bring a wealth of Content Marketing experience and will be responsible for the global editorial team at IMMedia Content. He will also be instrumental in the global roll out of IMMedia’s revolutionary content platform “IMMediate” whilst providing client support across all of IMMedia’s clients. Orion…

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Looking for content ideas? Here are some trends to keep track of in 2021

Last year was about the pandemic and themes focused on ‘resilience’ and ‘business models that needed to pivot’ popped up in our content across clients and verticals. What will this year be about? Well, if you believe Pinterest, charcuterie boards, home cooking and ritual baths will be the rage on the platform in 2021. But for our B2B clients (no cheese and wine clients sadly on our list), here are themes we expect that will resonate and be useful to…

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How social media can play an important role in your content marketing strategy

We’ve all been there. We’ve joined the latest social media platform because one of our friends joined and told us about some fun features that you can only use there. Sooner or later this snowball effect culminates with another hit platform that’s added to your already growing portfolio of profiles online. In fact, around 3.5 billion people use social media globally. Facebook which has the world’s largest platform, has 2.70 billion monthly active users. That’s an enormous amount of potential…

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IMMedia secures series A-funding for its revolutionary content software platform IMMediate

Singapore/Melbourne/Hobart January 18th, 2021 – Singapore and Australia based content marketing agency IMMedia is proud to announce it has secured a series A round of financing in partnership with Saxby Capital and Intuitive Australia. The new investors will join IMMedia’s founders to form a new holding company – IMMedia Holdings – which will become the parent company for both IMMedia Content and IMMediate, the game changing Ai / ML-driven MarTech platform that enables all businesses to join the digital revolution,…

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Harnessing data for content ideation in 2021

Data can make the difference between good content and really great content that engages the right audience. In today’s world, it’s not good enough to just produce what your organisation thinks your audience wants to digest. You need to know exactly what they want — and you can get there by using the right data to guide your strategy. When preparing your content strategy for the new year, if you haven’t done so already, ensure that you use data to…

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Where will we go in 2021?

Peter Bakker, Managing Director and Partner Empathy and essenceWhile many of us will try and erase the year 2020, it has deeply affected the world around us. It has stirred our human psyche and (re) ignited our more empathic qualities. This has also affected the way in which we create content — it has evolved to become more inclusive and empathetic to the audience(s) we are aiming to reach. And although some companies have greatly benefited from the economic transformation…

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How to write a white paper or an e-book that converts

Let’s get this out of the way up front; white papers and e-books — not the same thing. Well, not entirely. Some elements are similar and overlap in both structure and design. The terms for the two content formats are used interchangeably often, especially by clients, who often have an idea in mind and care less about terminology and more about getting a piece of content that delivers. Rightly so!  But as content marketers, we need to keep the differences…

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Is SEO the COVID of your digital strategy?

Search Engine Optimisation (SEO) is often considered an expensive necessity that most brands and businesses know too little about. As is the case with COVID-19, SEO is a familiar concept that is widely spoken of but lacking general understanding. This incomprehension has contributed to a thriving SEO support industry, but it has equally contributed to a significant amount of fraudulent exploitation. How do brands know their SEO agency is providing them with relevant and accurate services? The simple answer is…

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5 Steps to create effective content personas

In a previous blog, I wrote about the many hats that a content editor wears. Content editors double up as project managers and that role entail many tasks, such as ideation, reviewing copy, writing editorial briefs. But at the beginning of every project is answering the question — who is your customer? Buyer persons are incredibly crucial for effective content marketing. What is content marketing, after all? Simply, it is delivering the right message to the right targeted audience. There…

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