Maximise your quality content globally

In this era of content overload, how do you create an EDM that will not only be opened by your potential customers, but also generate leads for your business? Here’s an eight-step plan for creating the perfect EDM. With more than 293.6 billion emails sent and received daily in 2019, it’s no surprise that electronic direct mails (EDMs) are a useful tool for businesses to communicate with their current and potential customers.  A recent study by DMA in the UK…

Now is not the time for the travel sector to play it safe. IMMedia’s MD Peter Bakker shares his thoughts on why tourism operators need to go digital now to ensure their survival in a post-COVID world. For the first time in history close to 90% of the world’s population now lives in countries with travel restrictions. According to the World Economic Forum (WEF), between five and seven years’ worth of industry growth will potentially be lost and over 100…

With so many of us working remotely – and having to quickly transition into a new online-centric world – we’ve lost the benefit of being “in the room”. As a result, the way we engage and present online is more important than ever before. Here are some tips to make sure your online presentations are not only geared for a socially distanced audience but also engaging and memorable enough to spur people to action. 1. Structure your deck so it…

As the virus rages through the world, companies are focused on getting the relevant messages across to workers, employees, customers, vendors, and shareholders. IMMedia Senior Editor Kasey Clark recently wrote an insightful piece here on best practices for how companies should handle this communication.  But governments and public agencies face an equally challenging task – that of reassuring the public, imparting useful information on precautions to take, and communicating the science in the most effective manner. No easy feat!  Here,…

With all the uncertainty in the world, the desire to know what could happen in the future has never been stronger. Thankfully, predictive analytics – which had already been gaining importance in the content marketer’s toolkit – is on hand and is now essential for helping you mitigate this uncertainty, forecast the future of your content, and find a way forward with confidence.   Predictive analytics – defined As our global business environment becomes ever-increasingly data-driven and Big Data continues…

For many, the COVID-19 pandemic feels like – and often is – a time of utter helplessness. If you’re not ‘essential’, you’re at home, doing your best to work (if that’s an option) and to keep you and your families healthy. You’re washing your hands – a lot. Businesses and brands, likewise, are suffering from this sense of helplessness. But as with handwashing, there are things you can do to make sure the brand content you’re producing and sharing with…

Despite the recent uncertainties – at IMMedia Content we have developed something new and unique that can help you improve the effectiveness of your global Content Marketing efforts. We see these ‘misty’ times as an opportunity to Maintain, Improve, Scale and Transit (MIST) our business. Amongst the constant scenes of fear and Armageddon, we are proud to have launched the most innovative Content operating platform to date. Welcome: Inside every problem lies an opportunity. IMMediate can help you identify these…