Maximise your quality content globally

MAXIMISE YOUR CONTENT MARKETING BUDGET WITH IMMEDIA CONTENT AND IMMEDIATE

Over the years, many clients and potential clients have asked us about our unique selling point – what sets IMMedia Content apart from other content marketing agencies. Our answer? We work harder at and take pride in being at the forefront of our industry.

With a knack for forward thinking as well as MarTech-driven leadership at our helm, we have developed our own revolutionary content management software: IMMediate. With the principles of content marketing now fully immersed in the marketing industry, the novelty factor has been rapidly fading. Marketers should view content marketing inertia as a real threat to an already-volatile industry that historically has an unwillingness to stray outside its comfort zone despite acknowledged deficiencies.

Not surprisingly, in a recent survey conducted by Forrester in January 2020 among marketers worldwide, a healthy 48% of respondents claimed “insufficient resources as a barrier to implementing successful (new)
programs”. Similarly, 48% claimed they had “talent issues”, and 35% cited “a gap between current and desired capabilities”. And these are not the only challenges facing marketers in 2020.

According to another recent study by Brandwatch:
• 55% don’t have the right data
• 38% don’t understand what kinds of research can help them
• 32% don’t have the right technology.

Marketers no longer have the luxury of hiding behind the conventional – they need to embrace new technology that challenges the principles of traditional marketing and enables them to work more effectively and efficiently. Our content platform, IMMediate, empowers marketers to be more efficient, effective and well ahead of their competitors.

IMMediate is a proprietary software-as-a-service (SaaS) platform that IMMedia Content has developed to help marketers create the best possible content. Our platform facilitates your content marketing journey by analysing large, complex datasets around your audience needs; assessing content performance and audience engagement; and identifying themes and content formats that you should use in the future. The platform also functions as a robust and streamlined content workflow management system.

Mission:
Our aim is to realise and deliver the full potential of content marketing through the innovative use of predictive technology and to provide universal access to world-class content creators across multiple markets, industries and languages to help drive customer growth and productivity

IMMedia secures series A-funding for its revolutionary content software platform IMMediate

Singapore/Melbourne/Hobart January 18th, 2021 – Singapore and Australia based content marketing agency IMMedia is proud to announce it has secured a series A round of financing in partnership with Saxby Capital and Intuitive Australia. The new investors will join IMMedia’s founders to form a new holding company – IMMedia Holdings – which will become the parent company for both IMMedia Content and IMMediate, the game changing Ai / ML-driven MarTech platform that enables all businesses to join the digital revolution,…

0
Read More

Harnessing data for content ideation in 2021

Data can make the difference between good content and really great content that engages the right audience. In today’s world, it’s not good enough to just produce what your organisation thinks your audience wants to digest. You need to know exactly what they want — and you can get there by using the right data to guide your strategy. When preparing your content strategy for the new year, if you haven’t done so already, ensure that you use data to…

0
Read More

Where will we go in 2021?

Peter Bakker, Managing Director and Partner Empathy and essenceWhile many of us will try and erase the year 2020, it has deeply affected the world around us. It has stirred our human psyche and (re) ignited our more empathic qualities. This has also affected the way in which we create content — it has evolved to become more inclusive and empathetic to the audience(s) we are aiming to reach. And although some companies have greatly benefited from the economic transformation…

0
Read More

How to write a white paper or an e-book that converts

Let’s get this out of the way up front; white papers and e-books — not the same thing. Well, not entirely. Some elements are similar and overlap in both structure and design. The terms for the two content formats are used interchangeably often, especially by clients, who often have an idea in mind and care less about terminology and more about getting a piece of content that delivers. Rightly so!  But as content marketers, we need to keep the differences…

0
Read More

Is SEO the COVID of your digital strategy?

Search Engine Optimisation (SEO) is often considered an expensive necessity that most brands and businesses know too little about. As is the case with COVID-19, SEO is a familiar concept that is widely spoken of but lacking general understanding. This incomprehension has contributed to a thriving SEO support industry, but it has equally contributed to a significant amount of fraudulent exploitation. How do brands know their SEO agency is providing them with relevant and accurate services? The simple answer is…

0
Read More

5 Steps to create effective content personas

In a previous blog, I wrote about the many hats that a content editor wears. Content editors double up as project managers and that role entail many tasks, such as ideation, reviewing copy, writing editorial briefs. But at the beginning of every project is answering the question — who is your customer? Buyer persons are incredibly crucial for effective content marketing. What is content marketing, after all? Simply, it is delivering the right message to the right targeted audience. There…

0
Read More

9 tips to launching a podcast for your brand

Wondering if podcasts are the best way to build brand awareness and get people engaging with your brand? We think so, and so does the BBC. According to its recent study, 94% of listeners consume podcasts while performing other tasks. Surprisingly by listening in this way, engagement with the brand was actually elevated and brand awareness grew 89%. It also found that brand mentions in podcasts resulted in 16% higher engagement and 12% higher memory than the content that surrounds…

2
Read More

If content is merely the tip of the iceberg, what lies beneath?

When you read an article — whether it be online or in print — do our audiences, and even our clients, truly understand all the hidden layers and processes that have occurred to bring it to fruition? Do they see the minds, hands and hearts that have touched that content asset from inception to execution? Let’s use an analogy: an iceberg. The article itself — or video, infographic, EDM, or whichever content format has been created — is simply the…

0
Read More

Introducing the “Desire Ratio”: the secret to unlocking engagement in content marketing

As people, we desire things that we like, things that we want to do, things that we enjoy using, or experiences we want to have. Everyone’s different, so everyone desires different things, at different times of their lives and in different parts of the world. In every profession, people aim to make other people desire what they do, to prefer it versus what their competitors offer. Whether you’re a product designer, a florist, a chef, a realtor, a vet, partner…

0
Read More

How has COVID affected the client-agency relationship?

As Lenin once said, “there are decades where nothing happens and there are weeks when decades happen”. As the recent COVID-19 challenges are reshaping all of our personal and work relationships it is time to wake up before our personal relationships start to deteriorate and our working environment becomes a zombie-infected corporate landscape that will significantly slow a potential economic recovery. The pandemic has led governments to prolong the life of many undeserving companies. Keeping this in balance will be…

1
Read More
CONNECT ON SOCIAL MEDIA