Maximise your quality content globally

Ever had an advert follow you around the internet long after you’ve actually bought that pair of shoes, or handbag or laptop? You can understand why most consumers get annoyed by this kind of persistent and meaningless advertising. It’s no wonder governments are passing ever-stricter privacy laws. But you can also understand why companies want to target people with products they clearly crave. So, what can brands do to connect with consumers without making them feel like they’re being stalked?…

At Immedia Content, we love helping clients maximize their marketing spend with high-ROI collateral. But not every item in your content strategy requires the expertise of an outside agency. For many types of content, you already have a highly skilled, cost-effective solution inside your office: your staff.  I’m an editor and have been for many years. And I work in content marketing. So when I’m not overseeing websites, whitepapers and videos for clients, I create content for my employer –…

Social media is great for sharing photos of your hoppin’ house party but terrible for providing insights into what your audience actually craves. It’s time we ignore the social-listening hucksters next door, turn up the volume on other data sources, and become antisocial. There’s a cornucopia of online content marketing channels. Websites, blogs, podcasts, apps, email newsletters, etc. But in recent years, research into how people consume content has become dominated by social media metrics. More and more, analysts are…

“Did you attend Elon’s roundtable?” “It’s like a salon for visionaries.” “Can you pleeeeease invite me?”  Clubhouse, the most-talked-about hangout during the lockdown days, is already beloved by technophiles. Now, savvy marketers are hoping the social media app can win the hearts of the masses. The members-only platform seems to have all the right ingredients to break through the noise of a crowded content sphere: It’s exclusive, intimate and engaging. But is it really an effective medium for communicating branded…

Most companies collect and analyse their own content metrics, but the applicability of this data is usually questionable at best. The reasons are two-fold: 1) the data are acquired from  unreliable sources and are often analysed incorrectly (to suit one’s needs) and 2) internal data in isolation are meaningless unless contextualised against external market data.  The rise of using qualitative and quantitative external data is well documented in a report released earlier this month by McKinsey Technology (Harnessing the power…

Singapore (1 March 2021): Following their successful series A funding and an extensive search, IMMedia is very pleased to announce their new Head of Editorial – Orion Ray-Jones. Orion is a seasoned Editor who will bring a wealth of Content Marketing experience and will be responsible for the global editorial team at IMMedia Content. He will also be instrumental in the global roll out of IMMedia’s revolutionary content platform “IMMediate” whilst providing client support across all of IMMedia’s clients. Orion…

Last year was about the pandemic and themes focused on ‘resilience’ and ‘business models that needed to pivot’ popped up in our content across clients and verticals. What will this year be about? Well, if you believe Pinterest, charcuterie boards, home cooking and ritual baths will be the rage on the platform in 2021. But for our B2B clients (no cheese and wine clients sadly on our list), here are themes we expect that will resonate and be useful to…

We’ve all been there. We’ve joined the latest social media platform because one of our friends joined and told us about some fun features that you can only use there. Sooner or later this snowball effect culminates with another hit platform that’s added to your already growing portfolio of profiles online. In fact, around 3.5 billion people use social media globally. Facebook which has the world’s largest platform, has 2.70 billion monthly active users. That’s an enormous amount of potential…

Singapore/Melbourne/Hobart January 18th, 2021 – Singapore and Australia based content marketing agency IMMedia is proud to announce it has secured a series A round of financing in partnership with Saxby Capital and Intuitive Australia. The new investors will join IMMedia’s founders to form a new holding company – IMMedia Holdings – which will become the parent company for both IMMedia Content and IMMediate, the game changing Ai / ML-driven MarTech platform that enables all businesses to join the digital revolution,…

Data can make the difference between good content and really great content that engages the right audience. In today’s world, it’s not good enough to just produce what your organisation thinks your audience wants to digest. You need to know exactly what they want — and you can get there by using the right data to guide your strategy. When preparing your content strategy for the new year, if you haven’t done so already, ensure that you use data to…