Maximise your quality content globally

MAXIMISE YOUR CONTENT MARKETING BUDGET WITH IMMEDIA CONTENT AND IMMEDIATE

Over the years, many clients and potential clients have asked us about our unique selling point – what sets IMMedia Content apart from other content marketing agencies. Our answer? We work harder at and take pride in being at the forefront of our industry.

With a knack for forward thinking as well as MarTech-driven leadership at our helm, we have developed our own revolutionary content management software: IMMediate. With the principles of content marketing now fully immersed in the marketing industry, the novelty factor has been rapidly fading. Marketers should view content marketing inertia as a real threat to an already-volatile industry that historically has an unwillingness to stray outside its comfort zone despite acknowledged deficiencies.

Not surprisingly, in a recent survey conducted by Forrester in January 2020 among marketers worldwide, a healthy 48% of respondents claimed “insufficient resources as a barrier to implementing successful (new)
programs”. Similarly, 48% claimed they had “talent issues”, and 35% cited “a gap between current and desired capabilities”. And these are not the only challenges facing marketers in 2020.

According to another recent study by Brandwatch:
• 55% don’t have the right data
• 38% don’t understand what kinds of research can help them
• 32% don’t have the right technology.

Marketers no longer have the luxury of hiding behind the conventional – they need to embrace new technology that challenges the principles of traditional marketing and enables them to work more effectively and efficiently. Our content platform, IMMediate, empowers marketers to be more efficient, effective and well ahead of their competitors.

IMMediate is a proprietary software-as-a-service (SaaS) platform that IMMedia Content has developed to help marketers create the best possible content. Our platform facilitates your content marketing journey by analysing large, complex datasets around your audience needs; assessing content performance and audience engagement; and identifying themes and content formats that you should use in the future. The platform also functions as a robust and streamlined content workflow management system.

Mission:
Our aim is to realise and deliver the full potential of content marketing through the innovative use of predictive technology and to provide universal access to world-class content creators across multiple markets, industries and languages to help drive customer growth and productivity

How to create the perfect lead generation EDM for your business.

In this era of content overload, how do you create an EDM that will not only be opened by your potential customers, but also generate leads for your business? Here’s an eight-step plan for creating the perfect EDM. With more than 293.6 billion emails sent and received daily in 2019, it’s no surprise that electronic direct mails (EDMs) are a useful tool for businesses to communicate with their current and potential customers.  A recent study by DMA in the UK…

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What will the world of travel look like post COVID-19?

Now is not the time for the travel sector to play it safe. IMMedia’s MD Peter Bakker shares his thoughts on why tourism operators need to go digital now to ensure their survival in a post-COVID world. For the first time in history close to 90% of the world’s population now lives in countries with travel restrictions. According to the World Economic Forum (WEF), between five and seven years’ worth of industry growth will potentially be lost and over 100…

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5 ways to make your online presentations sing

With so many of us working remotely – and having to quickly transition into a new online-centric world – we’ve lost the benefit of being “in the room”. As a result, the way we engage and present online is more important than ever before. Here are some tips to make sure your online presentations are not only geared for a socially distanced audience but also engaging and memorable enough to spur people to action. 1. Structure your deck so it…

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How should public agencies communicate effectively in a crisis?

As the virus rages through the world, companies are focused on getting the relevant messages across to workers, employees, customers, vendors, and shareholders. IMMedia Senior Editor Kasey Clark recently wrote an insightful piece here on best practices for how companies should handle this communication.  But governments and public agencies face an equally challenging task – that of reassuring the public, imparting useful information on precautions to take, and communicating the science in the most effective manner. No easy feat!  Here,…

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With predictive analytics, the future is bright

With all the uncertainty in the world, the desire to know what could happen in the future has never been stronger. Thankfully, predictive analytics – which had already been gaining importance in the content marketer’s toolkit – is on hand and is now essential for helping you mitigate this uncertainty, forecast the future of your content, and find a way forward with confidence.   Predictive analytics – defined As our global business environment becomes ever-increasingly data-driven and Big Data continues…

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Content hygiene in the time of COVID-19

For many, the COVID-19 pandemic feels like – and often is – a time of utter helplessness. If you’re not ‘essential’, you’re at home, doing your best to work (if that’s an option) and to keep you and your families healthy. You’re washing your hands – a lot. Businesses and brands, likewise, are suffering from this sense of helplessness. But as with handwashing, there are things you can do to make sure the brand content you’re producing and sharing with…

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NO MORE CONTENT DRAMAS IN YOUR PYJAMAS

Despite the recent uncertainties – at IMMedia Content we have developed something new and unique that can help you improve the effectiveness of your global Content Marketing efforts. We see these ‘misty’ times as an opportunity to Maintain, Improve, Scale and Transit (MIST) our business. Amongst the constant scenes of fear and Armageddon, we are proud to have launched the most innovative Content operating platform to date. Welcome: Inside every problem lies an opportunity. IMMediate can help you identify these…

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4 tips for creating compelling financial content

Budget 2020 in Singapore means we’ve just wrapped up an intense week of content creation for some of our clients. That hectic week got us thinking that it might be worthwhile to share some golden rules for creating engaging financial content. The following four pointers can help you create more meaningful financial content and increase brand engagement. And although some of this info may seem intuitive and pedantic, we thought it was well worth a revisit in this age of…

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How to avoid content creation burnout: 4 tips to keep ideas fresh

In today’s digital age, we’re constantly hustling to create content that resonates with our target audience. This exercise is not just a ‘good to have’ – it’s absolutely crucial. But knowing there are more content creators in the world than we can wrap our heads around doesn’t make the task easier. In fact, watching brands we’ve set our sights on approach our competitors for marketing advice can overwhelm our nerves and add ginormous amounts of stress. Relevant content is ever-evolving.…

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Why infographics are your friends

There’s a lot to be said for the power of visuals. Using infographics is a great way to spice up your content and simplify complex subjects. And when you use them correctly online, they can also increase user engagement. Creating the best possible infographic When producing an infographic, you first need to answer four key questions: Who is my target audience? What information do I need it to convey – that is, what’s the topic, and what do I want…

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