Maximise your quality content globally

With so many of us working remotely – and having to quickly transition into a new online-centric world – we’ve lost the benefit of being “in the room”. As a result, the way we engage and present online is more important than ever before. Here are some tips to make sure your online presentations are not only geared for a socially distanced audience but also engaging and memorable enough to spur people to action. 1. Structure your deck so it…

As the virus rages through the world, companies are focused on getting the relevant messages across to workers, employees, customers, vendors, and shareholders. IMMedia Senior Editor Kasey Clark recently wrote an insightful piece here on best practices for how companies should handle this communication.  But governments and public agencies face an equally challenging task – that of reassuring the public, imparting useful information on precautions to take, and communicating the science in the most effective manner. No easy feat!  Here,…

With all the uncertainty in the world, the desire to know what could happen in the future has never been stronger. Thankfully, predictive analytics – which had already been gaining importance in the content marketer’s toolkit – is on hand and is now essential for helping you mitigate this uncertainty, forecast the future of your content, and find a way forward with confidence.   Predictive analytics – defined As our global business environment becomes ever-increasingly data-driven and Big Data continues…

For many, the COVID-19 pandemic feels like – and often is – a time of utter helplessness. If you’re not ‘essential’, you’re at home, doing your best to work (if that’s an option) and to keep you and your families healthy. You’re washing your hands – a lot. Businesses and brands, likewise, are suffering from this sense of helplessness. But as with handwashing, there are things you can do to make sure the brand content you’re producing and sharing with…

Despite the recent uncertainties – at IMMedia Content we have developed something new and unique that can help you improve the effectiveness of your global Content Marketing efforts. We see these ‘misty’ times as an opportunity to Maintain, Improve, Scale and Transit (MIST) our business. Amongst the constant scenes of fear and Armageddon, we are proud to have launched the most innovative Content operating platform to date. Welcome: Inside every problem lies an opportunity. IMMediate can help you identify these…

The global content marketing industry is slated to grow by 111 percent, from US$196 billion in 2017 to US$413 billion in 2021. According to a 2019 Clevertouch Marketing report, last year, content marketing topped the list of where companies worldwide would be directing their marketing budget in the coming 12 months, ranking above predictive analytics and AI, among others. However, 53 percent of marketers in that same report said they don’t know how to measure their content marketing efforts, and…