Robert Wilson

We’ve all been there. We’ve joined the latest social media platform because one of our friends joined and told us about some fun features that you can only use there. Sooner or later this snowball effect culminates with another hit platform that’s added to your already growing portfolio of profiles online. In fact, around 3.5 billion people use social media globally. Facebook which has the world’s largest platform, has 2.70 billion monthly active users. That’s an enormous amount of potential…

Data can make the difference between good content and really great content that engages the right audience. In today’s world, it’s not good enough to just produce what your organisation thinks your audience wants to digest. You need to know exactly what they want — and you can get there by using the right data to guide your strategy. When preparing your content strategy for the new year, if you haven’t done so already, ensure that you use data to…

Wondering if podcasts are the best way to build brand awareness and get people engaging with your brand? We think so, and so does the BBC. According to its recent study, 94% of listeners consume podcasts while performing other tasks. Surprisingly by listening in this way, engagement with the brand was actually elevated and brand awareness grew 89%. It also found that brand mentions in podcasts resulted in 16% higher engagement and 12% higher memory than the content that surrounds…

COVID-19 has moved more consumers online and, in turn, created a larger captive audience, which has sped up the need for companies to boost their content marketing efforts. IMMedia Editor Robert Wilson outlines the top five types of content that businesses should be creating to reach their target audiences. Without in-person events or meetings, the majority of client interaction has moved online. And for the majority of people this is a situation that’s not changing anytime soon. The opportunity? It’s…

Videos are an exciting way to showcase a particular product or service. Just look at YouTube and its more than two billion users. People love watching videos. However, it’s not always as easy to get noticed as it seems. IMMedia Editor Robert Wilson outlines five things to consider before getting behind the lens Next time you’re on a train or in a mall, look around; you’re guaranteed to see people glued to their phones watching a video. It’s a format…

In this era of content overload, how do you create an EDM that will not only be opened by your potential customers, but also generate leads for your business? Here’s an eight-step plan for creating the perfect EDM. With more than 293.6 billion emails sent and received daily in 2019, it’s no surprise that electronic direct mails (EDMs) are a useful tool for businesses to communicate with their current and potential customers.  A recent study by DMA in the UK…