Robert Wilson

How social media can play an important role in your content marketing strategy

We’ve all been there. We’ve joined the latest social media platform because one of our friends joined and told us about some fun features that you can only use there. Sooner or later this snowball effect culminates with another hit platform that’s added to your already growing portfolio of profiles online. In fact, around 3.5 billion people use social media globally. Facebook which has the world’s largest platform, has 2.70 billion monthly active users. That’s an enormous amount of potential…

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Harnessing data for content ideation in 2021

Data can make the difference between good content and really great content that engages the right audience. In today’s world, it’s not good enough to just produce what your organisation thinks your audience wants to digest. You need to know exactly what they want — and you can get there by using the right data to guide your strategy. When preparing your content strategy for the new year, if you haven’t done so already, ensure that you use data to…

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9 tips to launching a podcast for your brand

Wondering if podcasts are the best way to build brand awareness and get people engaging with your brand? We think so, and so does the BBC. According to its recent study, 94% of listeners consume podcasts while performing other tasks. Surprisingly by listening in this way, engagement with the brand was actually elevated and brand awareness grew 89%. It also found that brand mentions in podcasts resulted in 16% higher engagement and 12% higher memory than the content that surrounds…

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Top 5 content formats you should be creating now

COVID-19 has moved more consumers online and, in turn, created a larger captive audience, which has sped up the need for companies to boost their content marketing efforts. IMMedia Editor Robert Wilson outlines the top five types of content that businesses should be creating to reach their target audiences. Without in-person events or meetings, the majority of client interaction has moved online. And for the majority of people this is a situation that’s not changing anytime soon. The opportunity? It’s…

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5 ways to create the perfect video and make it stand out online

Videos are an exciting way to showcase a particular product or service. Just look at YouTube and its more than two billion users. People love watching videos. However, it’s not always as easy to get noticed as it seems. IMMedia Editor Robert Wilson outlines five things to consider before getting behind the lens Next time you’re on a train or in a mall, look around; you’re guaranteed to see people glued to their phones watching a video. It’s a format…

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How to create the perfect lead generation EDM for your business.

In this era of content overload, how do you create an EDM that will not only be opened by your potential customers, but also generate leads for your business? Here’s an eight-step plan for creating the perfect EDM. With more than 293.6 billion emails sent and received daily in 2019, it’s no surprise that electronic direct mails (EDMs) are a useful tool for businesses to communicate with their current and potential customers.  A recent study by DMA in the UK…

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Why infographics are your friends

There’s a lot to be said for the power of visuals. Using infographics is a great way to spice up your content and simplify complex subjects. And when you use them correctly online, they can also increase user engagement. Creating the best possible infographic When producing an infographic, you first need to answer four key questions: Who is my target audience? What information do I need it to convey – that is, what’s the topic, and what do I want…

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