Immedia 14 Oct 2020 Introducing the “Desire Ratio”: the secret to unlocking engagement in content marketing As people, we desire things that we like, things that we want to do, things that we enjoy using, or… Richard Jones
Immedia 10 Sep 2020 How to differentiate your content marketing from your competitors Our innovative approach to measuring engagement helps our clients challenge common beliefs about their audiences’ interests and get the most… Richard Jones 2 Comments
Immedia 21 Aug 2020 Introducing a new Engagement Index that will redefine audience metrics. By harnessing the power of artificial intelligence and machine learning, we can gather analytics and insights that would be impossible… Richard Jones
Immedia 21 Aug 2019 How to use AI and ML to improve content marketing The global content marketing industry is slated to grow by 111 percent, from US$196 billion in 2017 to US$413 billion… Richard Jones
Immedia 01 Aug 2019 Why good SEO = good content (and vice-versa) How many people are looking up “pet cremation,” and what does that have to do with getting visitors to your… Richard Jones
Immedia 17 Jul 2019 Banks have more personal data than anybody, but why don’t they use it in their marketing messages? With ‘big tech’ looking to take over the finance segment, isn’t it about time banks started to take advantage of… Richard Jones
content marketing, content reporting, data analytic, Facebook, Immedia, insights, LinkedIn, organic social media posts, reporting Business concept, businessman working laptop. Global Strategy Virtual Icon.Innovation Graphs Interface. Worldwide connection technology interface. 31 Mar 2019 Some FB and LI reporting hacks IMMedia Editor Rashida Arsiwala shares some useful data insights for organic content on Facebook and LinkedIn. I’m sharing some insights… Richard Jones
content reporting, Immedia 07 Mar 2019 How to Make Content Reporting Count Marketing bosses can be quite demanding when it comes to content performance reports. And they have good reason to be,… Richard Jones
Immedia 05 Feb 2019 A Reality Check on the State of Content Marketing in Asia Although Content Marketing has been around for more than 150 years, the more recent digital age has made it a… Richard Jones
Immedia 30 Dec 2018 The Present and Future of Chinese Content Marketing In recent years, China has been a global leader in terms of technological innovation and online infrastructure. Powerful platforms such… Richard Jones
