Radhika Dhawan Puri

How should public agencies communicate effectively in a crisis?

As the virus rages through the world, companies are focused on getting the relevant messages across to workers, employees, customers, vendors, and shareholders. IMMedia Senior Editor Kasey Clark recently wrote an insightful piece here on best practices for how companies should handle this communication.  But governments and public agencies face an equally challenging task – that of reassuring the public, imparting useful information on precautions to take, and communicating the science in the most effective manner. No easy feat!  Here,…

0
Read More

4 tips for creating compelling financial content

Budget 2020 in Singapore means we’ve just wrapped up an intense week of content creation for some of our clients. That hectic week got us thinking that it might be worthwhile to share some golden rules for creating engaging financial content. The following four pointers can help you create more meaningful financial content and increase brand engagement. And although some of this info may seem intuitive and pedantic, we thought it was well worth a revisit in this age of…

0
Read More
CONNECT ON SOCIAL MEDIA