Our Approach
We believe in content’s power to inform, to convince, to entertain, to heal. And we believe that audiences want to interact with your brand’s messages. They want to click on your irresistible posts. Watch your enthralling videos. Learn from your enlightening stories.
But not all content is engaging. And not all agencies care about your KPIs. That’s why we also believe in the power of data to target, to personalize and to drive every aspect of your digital strategy.
When built atop a data-rich foundation – such as our Contrend platform – content is your most effective marketing tool. By combining customer-centric insights with a network of expert, specialized creators around the globe, Immedia Content helps leading brands boost their metrics and enchant their audiences.
Our Story
Co-founded in 2018 by Peter Bakker and Richard Jones, Immedia Content provides universal access to world-class content creators across multiple markets, industries, and languages to help drive customer growth and productivity.
Our strategy, editorial, and content specialists around the world create diverse formats of content that exceed industry standards and champion the brands we work for. Supported by our network of over 1,500 multi-language, expert contributors, we understand diverse audiences and the best ways to engage with them.
Our Team
PETER BAKKER
CEO, PARTNER
With 25 years of management experience in various Asian markets, Peter has been part of the content marketing industry since its early stages. He helped launch King Content, a pioneering content marketing company, in Singapore in 2010. Peter then co-founded award-winning agency, Immedia Content, before launching Contrend as Partner and Managing Director.
Now based in San Francisco, Peter previously worked for prestigious news brands including The Economist and Financial Times as the Director of Marketing and Circulation. When not schooling the team on the benefits of staying active and fit, Peter speaks at industry events and exhibitions across Europe, Asia and the US.
RICHARD JONES
CHIEF TECHNOLOGY OFFICER, PARTNER
With over 23 years of digital marketing and commercial strategy experience across APAC and EMEA, Richard is co-founder and CTO of Immedia Content and Contrend.
Richard has worked with well-known MNCs like EY, SoftBank, Molson Coors Brewers and Boots The Chemist. After moving to Singapore from the UK in 2010, Richard built several successful businesses that created mobile apps and award-winning digital solutions for clients that included Courts Asia and many others.
Richard still finds time to deliver courses and lectures to SMEs, and enjoys keeping his finger on the pulse of the latest tech innovations.
DAMON BROWN
SPECIAL PROJECTS EDITOR
Damon Brown is a long-time journalist, best-selling author, and two-time startup founder. He’s served as media consultant for TED, Western Digital, and other organizations, and runs a private entrepreneur coaching practice after selling his own startup, Cuddlr. His latest book, <i>Career Remix: Get the Gig You Want with the Skills You’ve Got</i>, is available now.
ERIC WALTER
PRODUCT DEVELOPMENT MANAGER, CONTREND
A journalist by background, Eric has worked at the intersection of tech, industry, and content for more than 20 years. In the process, he’s helped launch a MAS-regulated fintech platform dedicated to democratizing access to tech unicorns, hedge funds, and similar investments; overseen the international marketing and PR launch of a major Asian cryptocurrency exchange into global markets; and helped an international retail forex broker expand into Asia. Prior to this, he built a career as an award-winning journalist with over 10 years of experience covering business, technology, entrepreneurship, and public policy. He loves friendly dogs, working up a good sweat, and exploring new cultures.
AUBREY DEQUINA
FINANCE MANAGER
Aubrey has a bachelor’s in financial management and over 10 years of corporate experience managing finances. She’s an expert in billing, collections, budgeting and financial forecasts. An integral part of Immedia Content and Contrend, Aubrey oversees preparation of reviews, variance and cash flow reports as well as manages our accounts payable and balance sheet reconciliations.
DAVID NEWTON
CHIEF FINANCIAL OFFICER
Specialties include Financial Analysis as a Service, business intelligence technology, strategy, catalytic change, boardroom presentations, m&a, data compliance, transfer pricing, corporate responsibility, numbers & spin
Experience:
* Principal and Founder at Newton Carmen
* Co-founder and partner at Trinity Bridge Asia
* >30 years in Asia as a financial professional in media and publishing sectors with Reuters, FT, LexisNexis, and Haymarket, post qualification with KPMG
* Extensive business management, strategy, systems, data & analytics, marketing, and HR experience as well as regional operational finance roles
* Regulatory, legal and tax experience in China, India, Japan as well as the rest of Asia Pacific
* UK qualified FCA with KPMG, and diploma in financial markets from FINSIA
SIMON CHOLMELEY
HEAD OF GROWTH EMEA
Simon has worked within the content marketing industry for the past 15 years, prior to this he worked for a number of major global publishers including The Economist and Reader’s Digest. Simon founded and led Novus Media Solutions in Singapore. As CEO he built the company into one of Asia’s leading content agencies. Novus was acquired by Dentsu in 2017, with Simon remaining at the helm of the now-named John Brown Novus through 2021.
A passionate proponent of the role of content within a brands marketing mix, Simon was a founding board member of the Asia Content Marketing Association .
A keen sportsman either watching or playing especially as a hockey goalkeeper.
Our Network
Our team of contributors includes esteemed writers, designers, strategists, thinkers, videographers, illustrators, animators, editors, voice actors, programmers and more. We use specialists who are well versed in the nuances of your industry, and who are up to date on the latest trends in your market.
If you’d like to join our network, please contact us.
Join Our Content Revolution
At Immedia Content, technology meets content development. Here, we believe human input is an essential, irreplaceable ingredient in content creation. And, just like our tech, our editorial team and global network of specialists is dynamic, agile, inclusive, and collaborative.
With operations in Asia, Europe, the US and Africa, we’re always looking for smart, creative content and tech experts to help us increase our influence and impact in the world of digital marketing.
