How we can help you

Here’s how we can help maximise your content marketing investment. We create stories that resonate with your audience.

How do we do that?

First step – we understand your audience. Once we have a grasp of the ins and outs of your customers’ thoughts, needs and aspirations, we answer the questions they have, provide the information they need, and inform them about topics that interest them and help their business grow.

We do this by using diverse content formats, such as blogs, feature articles, interviews, videos, infographics and animation to champion your brand and help maximise the returns on your content marketing strategy.

With our Head Office in Singapore, and regional operations in Australia, India and China, our strategy, editorial and content specialists are located across APAC. Supported by our network of >1,200 expert multi-language contributors, we understand the diverse audiences across APAC and the best ways to engage with them.

  Peter Bakker, Managing Director, IMMedia Content shares why content marketing is important to Asian companies with Glenn van Zutphen and award-winning author Neil Humphreys on Money FM 89.3.

Contact us today for a chat

Strategy Development

The audience changes. Your business changes. Your competitors change…

Content Creation

Our unique network of writers, designers, programmers, photographers and videographers bring to life the deliverables set out in the strategic roadmap…

Workflow Management

IMMedia’s proprietary content management platform IMMediate   – is highly intuitive and provides for efficient management of end-to-end content creation, approval and publishing.

IMMedia’s Engagement Index (Ei)*

IMMedia’s Engagement Index (Ei) within the IMMediate platform, identifies competitor strategies, target audience preferences, recommends optimum content and predicts future trends.

Our Team
As the content marketing pioneers in Asia, the team behind IMMedia offer a wealth of international content creation and content strategy experience. Our core team works with a global network of specialists to deliver tangible ROI for our clients.

Peter Bakker

Managing Director, Partner

Based in Singapore, Peter was previously with King Content and helped its launch into Asia in 2010. Peter has also worked as publisher of a travel and leisure magazine in Sydney, Australia. As the publisher, he was responsible for the P&L of the magazine and its associated digital platforms. Prior to his posting in Australia, Peter worked as the Director of Marketing and Circulation for the Financial Times in Hong Kong, as well as Director of Circulation APAC for The Economist. Before moving to Asia, he worked in London as Circulation Director for The Economist UK, Middle East & Africa, as well as the Director of Circulation – Europe, based in Frankfurt. Before these assignments, Peter held management roles at Dow Jones Courrier and DHL Aviation, both in Brussels, Belgium. Peter has also served as a board member of Distripress (World Association for the Promotion of the International Circulation of the Press) and is a frequent lecturer at industry events and exhibitions throughout Europe and Asia-Pacific. Peter received a BA in Management from Webster University and an MBA from Boston University in Brussels.

Richard Jones

Chief Operating Officer, Partner

Since graduating from Durham University in the UK, Richard has amassed 20
years experience working with digital marketing and social media, creating and
implementing marketing and commercial strategy in APAC and EMEA, across
both B2B and B2C verticals. After working for MNCs such as Boots The Chemist,
Ernst & Young, Molson Coors Brewers, and SoftBank, Richard moved to
Singapore in 2010 and set up a business creating mobile apps and digital
solutions: clients included Courts Asia, Apple, Royal Sporting House and the Robinsons retail chain.

In 2013, after featuring on BBC World News and being a finalist on the Channel
News Asia ‘Start Up’ television series, Richard joined Appsmakerstore, a
company that was building a global SaaS platform to provide mobile apps to
SMEs. Over 3 years, Richard took Appsmakerstore from beta stage to 500,000+
registered users, with 80+ white-label resellers and 6 franchise partners across
the globe. During his time with the company, Appsmakerstore was awarded ‘Best
Global App Development Software 2015’ and won the ‘Most Innovative Service
Award’ at the 2016 Mobile News Awards in the UK.

As an accredited trainer in the disciplines of Digital Marketing and Social Media
with SkillsFuture and Spring Singapore, he regularly delivers courses and lectures
to SMEs. Richard joined IMMedia as COO and equity partner in 2017.

Mary Weaver

Head of Editorial

Mary has two decades of experience in traditional publishing and content marketing in an agency setting. Based in Singapore, she works closely with clients to understand their expectations and leads the editorial team to develop and create top-notch content marketing solutions. As head storyteller and gatekeeper, she is passionate about understanding audiences, driving editorial standards and crafting relevant, valuable content that truly connects. Mary has extensive experience as an editor, writer and subeditor and has worked for brands including Reader’s Digest, TimeOut, Ink, Discovery Channel, PwC, John Brown Novus and Dentsu Aegis. She has led key editorial projects for clients including Jones & Co, Jardines, CFA Society, Temasek Holdings, Health Promotion Board, Workforce Singapore, Prudential, Grab, Danone, Accor, Panasonic, Johnson & Johnson, DuPont, Ernst & Young, Abbott, Standard Chartered, GAC Motor and more. She holds a Bachelor of Arts (Communication) from Griffith University, majoring in Journalism and Screen Production. A pop culture junkie, social media obsessive and voracious reader, she lives and breathes content — both as a creator and consumer — and lives by the philosophy that “everything is copy”.

Radhika Dhawan Puri


Writer, editor, content strategist with an undergraduate Economics degree and a Masters in Public Administration from the Lee Kuan Yew School of Public Policy (NUS). An award-winning journalist with extensive experience in writing and editing business, economic and policy-related articles and op-eds specifically. Radhika has also created, researched and edited content for clients such as the World Bank (Indonesia), Economic Development Board (Singapore), the Boston Consulting Group, Lee Kuan Yew School of Public Policy (NUS) and tech clients such as StarHub and A*STAR

Robert Wilson


As an award-winning editor with over 10 years of experience in the international real estate, investment, and luxury brand segments, Robbie is well-versed in content creation and strategy, project and client management, and digital marketing. During his career, he’s been at the helm of both print (Palace, Yacht Style, Art Republik, E.L.I.S.) and digital (Wealth) publications, and worked with clients such as RHB, UOB, Berkeley Group, and Rolex. Coming from a legal and finance background, he has also worked at companies including Deloitte and entertainment and media agency William Morris Endeavor.

Kasey Clark

Editor & content specialist

Kasey Clark, our Sydney editor and content specialist, has more than 25 years of experience as an editor, writer and project manager in both the print and digital spheres. She’s worked in the B2B, B2C and consumer space. With such diverse client work, Kasey loves that every day is different – and every day is interesting. An expert wordsmith with a true love of language, she thrives on delivering compelling customer content that’s a cut above. Kasey has a bachelor’s degree in English from Boston College in the US and, just for fun, she has just completed her WSET Level 3 certification in wine.

The Content Marketing industry is forecasted to grow from USD 196bn in 2016 to USD 413bn​ globally by 2021 (+111%)*

What is content marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action (Source: Content Marketing Institute, 2018).


Businesses in APAC are doing content marketing, but they haven't quite cracked it yet.

In APAC, the way companies track and measure their content marketing efforts trails their US and UK counterparts... despite brand reputation and content marketing being a top priority, only around 30% of companies have established KPIs to measure them."

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    The global content marketing industry is forecasted to grow by 111%, from USD196bn in 2016 to USD413bn by 2021.

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    Yet only 44% of marketers globally don’t have a strategy in place for managing content as a business asset.

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    Whilst established in the US and Europe, Middle East and Africa (EMEA), content marketing is still in its infancy in Asia.

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    70% of APAC businesses state their current content marketing efforts are limited, basic or inconsistent, and 57% of these admit the main obstacle to their success is their own inability to create quality content.

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    As a result, 49% of APAC businesses intend to increase their content marketing spend in 2019.

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    A global report by NewBase (formerly Publicitas) found 60% of APAC marketers and agency heads believe content marketing is the main priority for the industry in 2019 and beyond.

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    ROI and Accountability is the top metric for marketers in APAC (it’s ranked #5 in EMEA), as marketers here are under pressure to deliver results with fewer resources.

Issues faced by the content marketing industry in APAC*

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    Lack of technology and tools to implements content marketing and to track and report performance.

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    Lack of internal resources to deliver quality content marketing.

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    No strategy or clear understanding of how content marketing can help their business in the long-term.

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    Multi language and significant cultural differences hinder content creation, deployment and measurement.


Content marketing is still in relative infancy in Asia.”

(Sources: Business Wire. 2017; Content Marketing Institute, 2018: NewBase. 2017 Linkedln Technology Marketing Community. 2018: The Drum Asia-Pacific. Nov 2017: Mumbrella Asia. 2018: Techwire Asia. 2017).

Some of Our Clients
What they say about us

“We’ve put content marketing at the heart of our most successful digital marketing campaigns and the results are there to see. It has attracted new traffic, built our reputation and influenced conversions.

IMMedia has been my trusted partner in the quest for content excellence. Their deep knowledge of content marketing best practices and willingness to understand complex business issues helps me build impactful, result-oriented digital strategies.

Together, we continue to develop and activate memorable content – from blogs and whitepapers to social posts that go a long way in making Trax the company of choice for our prospects and customers.”

Manu Krishna, Director, Content Marketing, Trax

“The content that we have developed so far, together with Immedia, has received very positive feedback internally. Group Corporate Affairs has reached out to us asking to repurpose the content globally for wealth and prosperity campaigns – so that we can better reach and nurture the global SCB network. In 2019, we look forward to creating even more content for different sets of clients, depending on their life stages and content appetite.”

Diana Quah, Brand and Marketing, SCB